From Viral Sensation to Official Commercial: The Rise of Romeo Bingham's Dr. Pepper Jingle
In a world where social media can make or break a moment, one TikTok creator has turned their viral sensation into a lucrative opportunity. Romeo Bingham's catchy 'Dr. Pepper baby' jingle has gone from a fleeting internet phenomenon to an official commercial for the iconic soda brand.The Birth of a Viral Sensation
It all started on December 23rd when Bingham took to TikTok to share their idea for a short, catchy jingle for Dr. Pepper. The result was a simple yet infectious tune that quickly gained traction online. 'Dr. Pepper baby. It's good and nice. Doo. Doo. Doo,' Bingham sang in the video, which has since racked up over 42 million views, five million likes, and 300,000+ bookmarks.
The Attention of Brands
As the jingle's popularity soared, it caught the attention of several brands, including Dr. Pepper itself. The company took notice of Bingham's creativity and reached out to collaborate on a new commercial featuring the original hook. 'CHECK YOUR DMS DOODOODOO,' Dr. Pepper commented on Bingham's TikTok video, sparking a conversation that would change everything.
A Collaboration Born from Virality
Bingham, a 25-year-old caregiver from Tacoma, Washington, never expected their jingle to gain such widespread attention. However, the brand saw an opportunity to connect directly with its consumers and capitalize on the viral momentum. 'The signal was so loud that ignoring it wasn't really an option,' Ben Sylvan, senior VP of connected media for Dr. Pepper, explained in an interview.
A Commercial Born from Collaboration
Rather than overcomplicating the idea, the team at Deutsch agency focused on honoring what made the jingle special in the first place. They kept the execution simple, built around the original hook, and let the earworm lead. The result was a commercial that aired during the 2026 College Football Playoff National Championship game on January 19th.
A New Era of Collaboration
The partnership between Bingham and Dr. Pepper marks a new era of collaboration between brands and social media creators. As Sylvan noted, 'You can't lose sight of what people are just telling you.' The success of this campaign serves as a testament to the power of social media in shaping consumer engagement and brand partnerships.
Romeo Bingham's Dr. Pepper jingle has gone from a viral sensation to an official commercial, demonstrating the potential for social media creators to turn their ideas into lucrative opportunities. As brands continue to navigate the ever-changing landscape of online engagement, this story serves as a reminder that collaboration and creativity can lead to remarkable results.
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