The Unlikely Fan Base of Hockey: How a Hit HBO Show is Revolutionizing NHL Ticket Sales
In a surprising turn of events, a hit HBO show has sent fans flocking to hockey games in droves. 'Heated Rivalry,' the latest series from the streaming giant, may have started as a romance between two professional hockey stars on rival teams, but its impact on the National Hockey League (NHL) is anything but subtle.A New Fan Base Emerges
According to data from SeatGeek, a mobile ticketing company, weekly hockey ticket sales have risen by over 20% since 'Heated Rivalry' first aired. This surge in demand is not just limited to die-hard fans; the show has also attracted a new wave of enthusiasts who may not have been interested in hockey before.
A Rise in Single-Ticket Sales and First-Time Attendees
SeatGeek's analysis reveals that 'Heated Rivalry' has led to an increase in single-ticket sales among fans attending games on their own, as well as stronger demand from first-time game attendees. This shift suggests that the show is not only appealing to existing hockey fans but also drawing in new viewers who are eager to experience live games for the first time.
The Show's Impact on NHL Revenue
While 'Heated Rivalry' may be loosely based on hockey, its influence on the league is undeniable. The show's success has driven a noticeable spike in demand for NHL tickets and revenue for the league. As Chris Leyden, SeatGeek's marketing director, notes, 'Heated Rivalry' has certainly piqued interest in hockey and the NHL.'
The impact of 'Heated Rivalry' on the NHL is a testament to the power of entertainment to transcend sports boundaries. As fans continue to flock to games inspired by the show, it's clear that this unlikely fan base has brought a new level of excitement and enthusiasm to the world of hockey.
