Italy Takes Aim at Activision Blizzard's Aggressive Gaming Practices
In a move that has sent shockwaves through the gaming industry, Italy's competition regulator has launched two investigations into Microsoft-owned Activision Blizzard. The company is accused of using misleading and aggressive sales tactics to push in-game purchases on its popular smartphone games Diablo Immortal and Call of Duty Mobile.Italy's Competition Regulator Takes Action
The Autorita Garante della Concorrenza E Del Mercato (AGCM) has launched two investigations into Activision Blizzard, citing concerns over the company's sales practices. The regulator claims that the games' design elements are intended to induce users, particularly children, into playing for long periods and making in-game purchases by creating a sense of urgency and exclusivity.
In-Game Purchases Under Scrutiny
The AGCM is specifically looking at the use of virtual currency in Diablo Immortal and Call of Duty Mobile. The regulator claims that these games are advertised as free-to-play but offer in-game purchases, which can be expensive. For example, players can spend up to $200 on in-game cosmetics or currency that accelerates their progression.
Parental Control Features Under Fire
The AGCM is also investigating the games' parental control features, which allow minors to make in-game purchases and play for extended periods without restrictions. The regulator claims that this can lead to gaming-related addiction and exploitation of children.
Privacy Concerns Raised
The investigations have also raised concerns over Activision Blizzard's consent process for harvesting and using personal data. The AGCM claims that the company leads users to select all consent options when signing up, without providing clear information about how their data will be used.
The investigations into Activision Blizzard's gaming practices are a significant development in the ongoing debate over the impact of aggressive sales tactics on consumers. As the gaming industry continues to grow and evolve, regulators must remain vigilant in protecting consumers from exploitation and ensuring that companies prioritize transparency and fairness.
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