In 2020, PUMA signed Wizkid as their brand ambassador for $1 million per year. When their deal expired, Wizkid asked for $10 million to renew the contract—the same amount PUMA was paying Rihanna and Neymar.
PUMA refused to continue the deal, claiming that Wizkid's influence did not justify the $10 million, based on the sales of his collection.
A few days ago, PUMA went ahead and signed Davido, offering him the $10 million that Wizkid had demanded, which left Wizkid furious.
It’s also alleged that UBA has ended their $3 million deal with Wizkid, which had been in place since 2020, and has approached Davido to become their new brand ambassador.
A few months ago, Wizkid met with UBA’s chairman, Tony Elumelu, hoping to reach a conclusion, but his friend couldn't help him se—cure a continuation of the deal.
This is what led to Wizkid la-shing out at Davido online, accu—sing him of going behind his back to negotiate his deals.
Now for the kid's FC... You now know who's truly number one.
PUMA refused to continue the deal, claiming that Wizkid's influence did not justify the $10 million, based on the sales of his collection.
A few days ago, PUMA went ahead and signed Davido, offering him the $10 million that Wizkid had demanded, which left Wizkid furious.
It’s also alleged that UBA has ended their $3 million deal with Wizkid, which had been in place since 2020, and has approached Davido to become their new brand ambassador.
A few months ago, Wizkid met with UBA’s chairman, Tony Elumelu, hoping to reach a conclusion, but his friend couldn't help him se—cure a continuation of the deal.
This is what led to Wizkid la-shing out at Davido online, accu—sing him of going behind his back to negotiate his deals.
Now for the kid's FC... You now know who's truly number one.
Topic Live
